A Theory of Social Comparison Processes. However, in the three decades since the publication of this work, social comparison theory has evolved in several ways. (Upward or downward comparisons) ... social psych chapter 3 44 Terms. Human Relations 2016 7: 2, 117-140 Share. Psych 150 Self enhancement vs verification motives 19 Terms. In 1954, social psychologist Leon Festinger popularized social-comparison theory,  which argues that we have an intrinsic desire to assess our progress by comparing ourselves to others. He is best known for his cognitive dissonance theory and his social comparison theory. Leon Festinger (born May 8, 1919 - February 11, 1989) was a social psychologist from New York City who became famous for his Theory of Cognitive Dissonance. Social Comparison Theory focuses on the human need to self-evaluate. Arda893. Social Comparison Theory. However, in the three decades since the publication of this work, social comparison theory has evolved in several ways. Modern-day Critiques of Social Comparison Processes; Stanford University (1955–1968) Genesis of a Theory of Cognitive Dissonance; Development of the Theory; Modern-day Critiques of the Theory; When Prophesy Fails; Insufficient Justification; Blaming the Victim; Conflict, Decision, and Dissonance; The New School for Social Research (1968–1989) Mrs. According to the social psychologist, the social comparison theory is the idea that there is a drive within individuals to search for outside images in order to evaluate their own opinions and abilities. STUDY. Leon Festinger (1954), Holds that we learn about our own abilities and attitudes by comparing ourselves to other people. Social comparison theory was first proposed in 1954 by psychologist Leon Festinger and suggested that people have an innate drive to evaluate themselves, often in comparison to others. Festinger's (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and behavior in harmony and avoid disharmony (or dissonance). This phenomenon is known as subjective validity. This is known as the principle of cognitive consistency. Leon Festinger also argued that social reality had a significant impact on the formation of opinions and attitudes in people. As per social comparison theory, an individual determines his/her social and personal worth by constantly comparing with others. Abstract. Festinger's social comparison theory argues that people evaluate their own ideas, values, and beliefs by comparing them to the ideas of others. People make all kinds of judgments about themselves, and one of the key ways that we do this is through social comparison, or analyzing the self in relation to others. Test. The social comparison theory presented by Festinger claimed that people continually compare themselves with their compatible for altering their attitudes and behaviors to the highest level possible. Human Relations 2016 7: 2, 117-140 Share. Social Media; Email; Share Access; Share this article via social media.

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