The product strategy and mix in Louis Vuitton marketing strategy can be explained as follows: Louis Vuitton is a premium luxury brand that sells finest products. It’s inviting. All this is detailed in The Luxury Strategy, the book that I co-authored with Jean-Noël Kapferer, based on my own experience with Louis Vuitton- … It can be done by quantitatively and qualitatively assessing the customer market. Ce logo constitue d'ailleurs un outil de communication fort, à l'instar des autres stratégies marketing développées par Louis Vuitton. 45% of all luxury sales are influenced by digital marketing. Key factor is ‘growth balanced between internalised and partnership strategies’. The group is investing more resources in boosting direct digital sales of its brands. Digital Luxe: Social Media Strategies for Luxury Brands Christopher Parr is an industry leader with over 15 years of experience in digital marketing. And these are the three qualities that make Louis Vuitton’s social media strategy so strong. It makes 100% pure leather products and pays utmost care to not let be the designs and make of the product easily imitable. Its product is similar to other high-end fashion brands such as Prada, Gucci, Celine, Fendi, and Hemes. The fight against counterfeiting is a long-term element in Louis Vuitton's worldwide sustainability strategy. Clicking this Louis Vuitton link opens a door to the land of chic: clean lines give way to bold blocks of colour; products are seamlessly slotted into surrounding graphics. 1 Marketing Mix of Louis Vuitton. A very careful distribution strategy, the no-discount policy and the cautious brand extensions helped develop the brand while preserving the equity. The Louis Vuitton Pass is a smartphone app designed to bring its advertising campaigns to life. It’s visual. The brand of Louis Vuitton concerns reliability, quality, style, innovation and authenticity. This Marketing Strategy element reflects the solution to the customers’ needs. Louis Vuitton should develop unique product design, name and features to stand out in the competitive market. The contemporary designs of the products have helped the company to maintain a premium pricing policy. All of LV’s promotion channels are demonstrated as below: The marketing-mix model is applied to discuss the Marketing Strategy of Louis Vuitton. See how luxury brands like Chanel, Dom Perignon, Aston Martin, Harrods are adapting highly effective strategies to drive more sales through online channels. It makes 100% pure leather products and pays utmost care to not let be the designs and make of the product easily imitable. Top brands like Burberry, Tiffany, and Louis Vuitton are all tapping into expanding markets, including ecommerce and social media shoppers, and they’re using compelling digital media strategies to do it. ... 10 Marketing Strategies For Luxury Brands That Deliver Results. The front window invites passers-by to download the “Louis Vuitton Pass app” in order to interact with the window. Louis Vuitton has made handsome investments to maintain the rich quality of its products. And while laggards like Céline, Givenchy and Berluti only recently launched e-commerce, cash cow Louis Vuitton began investing in digital early and now generates significant online sales. Louis Vuitton’s Marketing Strategy. Posted on November 8, 2012 by demidychua.

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